Sunday, February 21, 2010

Blog assignment 1 (Deadline: 27th February midnight)

After watching the commercial, answer the following questions...



1. What do you think are the equipment used to produce this media?
(example: sound recorder - for the audio effects ...)

2. What techniques are used to produce this video?
(example: Colour, Size, Creative Language, othes..)

3. What is the purpose of this video?
(What is this media trying to sell you?)

4. Who do think this video is intended for?
(Which group of the population is this for and how do you know it is for them...)

5. What values do you think the video is conveying?
(This is asking for your evaluation of the video, whether the video is effective. If it is/is not effective, state your reasons? Is there any dangers when this video is broadcasted to the public? etc...)

39 comments:

  1. 1)Sound recorder-audio
    Computer-Editing
    Video camera-shooting of scenes

    2)Bright colours
    Creative actions

    3)It is to sell their car that is easy to drive even a baby can do it.

    4)It is for drivers as we all know that babies do not drive and drivers have a wanting to buy a car is part of their dream.

    5)Some toddlers might misunderstand the advertisitment and steal their parents car to drive.

    ReplyDelete
  2. Q1.Sound recorder, video camera, computers, softwares for video editing

    Q2.Cute and attractive babies, exuberant colours, cute movements

    Q3.It is to advertise the HYUNDAI car so that many people will buy it

    Q4.It is intended for women, young adults that are attracted to cute babies and want to buy a car

    Q5.The video is 50% effective and 50% defective. Firstly, it is effective as young adults will be attracted to the cute babies and start to buy the car, meaning that the advertisement has been succesful. However, it is also defective becaues some parents will start to believe that the car is soo easy to drive that even their children as babies will be able to drive it and thus, will not buy the car.

    ReplyDelete
  3. 1)recorder,vidio camera,computer to edit the scene.
    2)blond babies are used because they act cute.(as if they can attract attention)the size of the car is the biggest, have good background scenery.
    3)it is trying to say that the car is very easy to control. blondes are very mischeivious. the car is fast.
    4)it is for people who likes cars which is very easy to control.
    5)it is effective in some ways and not effective. this advertisment tells the watcher that the car is fast, smooth,etc.
    it also implies that even babies can drive it, so babies can try to drive the car, which is bad.

    ReplyDelete
  4. 1) Audio recorder, Video Camera. Video Editing Software , Audio Editing Software, Computer devices.

    2)Attractive actions , sounds, contrasting background

    3)Advertise the car in a very creative and fun way.

    4)It is for drivers who have families.

    5)It has both effective also defective. It shows how smooth the car could go but at the same time, it did not state if it is really that easy to operate as nowadays, drivers like to have a car which contains alot of function as it seems more 'hi-tect'. The advertisement shows the simple concept , thus may not attract certain buyers.

    ReplyDelete
  5. 1) Sound recorder, video camera, computer and softwares to edit the scene
    2) Adorable babies to attract customer's attention and bright colours.
    3) This video is trying to sell the product, a car.
    4) It is trying to say that the car is so easy to control that even babies could drive it.
    5) It can be effective and not effective as people will think that the car is easy to drive so they will buy the car. While it will be not effective as children will try to drive a car

    ReplyDelete
  6. Q1. A videao camera of taping a scene at the desert. They record a woman singing a song and use computer to edit the baby.
    Q2. They uses baby to promort the car which is not good. It uses bright colours and have people who is standing on the roadside look jealous.
    Q3. They are trying to sell their product (hyundai) to people.
    Q4. This video is intend for people age between 20-30 as it has lots of space but not for babies!
    Q5. There are some positive and negative impacts. For example, the positive points are the baby are trying to show us the car is spacious and can store lots of things. The negative is they use babies to promort. That will be bad if any young child drive a car and meet a accident.

    ReplyDelete
  7. This comment has been removed by the author.

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  8. 1) - Sound Recorder
    - Video Editing Softwares
    - Cameras

    2) - Colours
    - Size
    - Actions/Language

    3) They are trying to tell the audience that the Hyundai Car is much easier to handle than other cars for people to drive so they can promote their car and attract people to buy it.

    4) It is intended for the younger generation as they already said something about the ''next generation''.

    5) Personally I feel that this commercial is about half bad and about half good. It is good in a sense that is promoting its features that are able to ''wow'' people. But it is bad in a sense that it is very influencial to toddlers. Example: The toddler jumped out of the cot which can influence toddlers to do the same after they have seen or watched it and hence that may cause serious injuries.
    Another Example: The toddler is driving the car but it might be another influence as the toddlers might think that at their age, they are allowed to drive cars but in actual fact, they are not.

    -ZhiYin (6)

    ReplyDelete
  9. joyee wu(16)
    1. recorder-stunning sounds
    computer-edit and trim video
    camera-film video
    2.creative and cute things(eg.babies),bright colours to make it like so "Wha!"
    3.it is trying to tell us that Hyundai cars are more easy to control than other cars of other brands.
    4.It is for people who had their driving licence.
    5.it is effective as people who are interested in Hyundai cars may buy this brand of cars and increase the popularity of Hyundai. It is also not effective as when young children see this advertisment, they would think that "even babies could drive, it shouldn't be a problem for me to drive too" then they would try driving their parents car.

    ReplyDelete
  10. 1) video camera,sound recorder,computer editing.
    2)They use a baby to promote the car to show how easy it is to drive it.It uses bright colours and when the car passes by the people on the roadside,they get jealous.This signifies that the promoters are trying to say everyone needs the car and cannot live without it.
    3)They are selling their product the'HYUNDAI'car.
    4)This is probably intended for people who have just started driving as this is an easy car to drive.
    5)There are both positive and negative impacts of the car.The positive points are that the baby shows that the car is so easy to drive even babies can do it.However if they use babies to promote their cause,it may raise some disturbances among people as they might think that this is an irresponsible act beacause babies are not supposed to drive.

    ReplyDelete
  11. 1. Sound recorder, video camera, computer, editing softwares.

    2. Angelic colours like white, gold, silver; the Hyundai Car is always the biggest object in the video/commercial; using babies that look angelic to attract those people who like babies or angels to buy the car; using fanfare to catch one's attention.

    3. It is trying to sell you Hyundai's next generation of car.

    4. It is intended for young adults/married couples as some young adults adore babies, and some married couples who haven't got any child would want to buy the car as they will be attracted to the two angelic babies in the video.

    5. It may be quite effective as people will be interested in buying the car because the car is safe for 'babies' to drive and the car is also fast and easy to drive, but there is one danger when broadcasted to the public, which is that babies or young children will try to climb into the car or something and try to drive it like what the baby in the video did, and this is very dangerous and might cause unwanted accidents.

    - Josilyn Law (7)

    ReplyDelete
  12. 1) Sound Recorder, Video Camera, Video Editing Software, a room where a the things is green (don't know what is this called, wire sling.

    2) White and Black colours which attracts attention; The Product, which is the Hyundai Car is the biggest among all the things;Using the scene of a baby driving a car to convey the message that even a baby likes the car and is safe for them to drive.

    3) It is trying to sell the Hyundai Cars to the audiences.

    4) It is intended for married couples with children or those who likes babies.

    5) I think it is trying to say that having baby in the car is completely safe and those parents who are driving this kind of cars no need to worry...

    Hui Qi (10)

    ReplyDelete
  13. 1)sound recorder, computers, video cameras.
    2)Bright coloured background to brighten up the scenery to make it exciting and a baby as a driver to show that it has a cute point.
    3)its advertisment is trying to sell to people who prefer to use hyundai.
    4)it is intended for the younger generation who are old enough to drive.
    5)i think that they are trying to stat that their car is the safest as even a baby drives it and does notcrash or sustain any injuries.

    ReplyDelete
  14. 1.sound recorder,video camera,video editing software
    2.the size of the car is obviously the biggest as it is the main objective of the whole commercial the car is in sliver colour as it wants to show that it is elegant and graceful even if it has a very heavy bulk and the baby wearing white with golden hair leaves a cute and angelic impression in people.
    3.it is trying to sell the car to car buyers who appreciate itsbig size and its relaxing and leisurely drive.
    4.it is intended for people who likes big cars,have a big family or some one who likes a easy drive.
    5.i do not think that this commercial would be very effective as toddlers might be tempted to drive their families cars or jump out of the crib after seeing the commercial.

    ReplyDelete
  15. 1. A video camera - to record the video
    Characters - to replace the people with the babies.
    Photoshop - to make as if the baby is really driving the car.

    2. Music and a little comedy.

    3. The purpose is to please the people who watches this advertisement to buy the car.

    4. I think it is for young adults who has their driving license.

    5. I don't think it actually makes sense. How can a baby drive a car? Why a baby? Are they trying to tell us that even a baby is able to drive a car?

    SiLin (1)

    ReplyDelete
  16. 1. a video camera - record the video
    video editing - to edit the video
    sound recorder - to record all the sounds that were featured in the video
    2. there are very bright colours.. it contrasts with the background.. it attracts more attention.. the car is showed BIG because it was the product that they wanted to advertise
    3. the purpose is to advertise the HYUNDAI car..
    4. its for adults who already have their driving license.. babies were used so as to "prove" to audiences that the car was "reliable" as even babies can "drive" it
    5. this is actually both good and bad. the good thing id that it has achieved their purpose of promoting the car, by using toddlers.. it shows that the car is "smooth" to drive. that even toddlers could do so. but the bad thing is that toddlers may think that it is really safe and fun. whereas they could rick their lives.. as toddlers' brains haven't been totally developed. they may risk their lives..
    ~ siti,14

    ReplyDelete
  17. 1)-sound recorder
    -camera
    -media
    2)bright colours
    -cute and attracting kids to advertise
    3)It is trying to sell the car that they are advertising..
    4)It is meant for adults that can drive..
    5)It is quite effective,although the media uses little kids driving the car,it is only trying to tell us that the car is so good that even the kids wants to drive it.

    ReplyDelete
  18. 1. The video camera was used to film the whole scene. The sound recorder adds babyish noise and giggles to the advertisement and video editing helps changing the background and make the the baby look like he was driving the car.

    2. The bright colours attracts viewers to continue watching. The lively music played in the background portrays a happy and lively mood. As babies, cannot talk, the director made use of creative language and made the babies look like they are conversing in baby talk which is cute and may be appealing to most customers. (If buyers sue them saying it is stated that the hyundai car can so and so, the person can protest that it is not stated and it was just infered from the acting.)

    3. It is trying to show that this car is easy to drive and also, it is huge and can fit in a big family.

    4. It is targetted at married young couples who like babies and also a family who have a huge family members.

    5. Actually, as a toddler, I bet it do not even understand what cars is and there is no danger of them trying to start engine or something. However, some people may still thinks that the advertisement is for real and that babies CAN drive and may force their own babies or child to drive! Even worse, youths who had not had their diving liscence, may feel that since the baby know how to drive, I, was a teenager should be able to grasp the concept too, and may harm themself and others. Hence, their parents may not consider to buy the hyundai car which makes the advertisement uneffective. On the other hand, advertisement may prove to be appealing to those who adore children or like to bring a huge crowd of people to places. They may be attracted to the cute babies and pull out their wallet more willing.

    ReplyDelete
  19. 1) Video Camera, for recording the scene
    Sound Recorder, for recording sound
    Computer, for editing the video and sound
    2) Bright colours and attractive actors
    3) It is to advertise this Hyundai car.
    4) It is for drivers who wants a car that is easier to drive than most other cars.
    5) It is not effective as the children may follow what it is shown in the advertisement, and drive their parent's car. This may cause an accident.

    ReplyDelete
  20. 1)Sound recorder and video camera(To record and record sounds)
    2)It is bright and has creative language
    3)It is trying to sell the car that even the baby can and wants to drive it.
    4)It is intended for people who want to buy this brand or just to buy a car.
    5)I don't think it is so effective as some children might want to drive the car as they saw the baby do it and get seriously injured in the process.
    Rachel Yee

    ReplyDelete
  21. 1)Sound recorder,video camera and editing programme.
    2)It is bright in colour and the background music is cheerful.
    3)It is trying to sell the car.
    4)It is trying to sell the cars to families and beginers as the comercial showed that even a baby could drive the car and likes it.
    5)I do not think it would be effective as children that has seen the comercial might want to drive the car and might cause an accident and get themselve injured.

    ReplyDelete
  22. 1)-video camera for recording of video
    -computer for photoshop
    -recorder for audio
    2)colour,sound,background,characters used to produce the video
    3)It is to promote the car
    4)This video is intended for adults as children cant drive cars yet.
    5)It is not effective as children cant drive cars and they might even cause accidents.

    ReplyDelete
  23. Gekting (8)

    1 Sound Recorder , Computer, Video Camera
    2 Creative language Bright Colours sounds
    3 Trying to sell the Hyundai Car
    4 People who wants to buy a new car
    5 It can be effective and not effective. Effective as people may be attracted to the babys. Not effective as people might not be able to accept that even the babies are able to drive a car.

    ReplyDelete
  24. Wei Jie
    1.Sound recorder,video camera and computer editing.
    2.Music and colour technique that give people a memorable impression.
    3.The purpose of it was to sell the Hyundai car.
    4.It is for drivers who just got their driving license.
    5.The video is effective as it gives viewers a strong impact and tells them that this car is easy to operate.It is not dangerous as babies are too young to understand what this video is conveying.In addition,the babies will never follow the baby in the video and drive the car.

    ReplyDelete
  25. 1.
    -Video Camera...For the shooting of scenes.
    -Sound Recorder...To record sound for the video.
    -Computers...To operate the softwares and do the editing.
    -Video and Audio Editing Software...To edit the video as if the baby had driven the car.
    2.
    -Cute Babies
    -Bright and Attractive Colours
    3.
    -The media is trying to sell the "Hyundai" car.
    4.
    -It is for people who can drive.
    5.There is both positive and negative sides. For the positive side, young adults and families would be attracted by the cuteness of the baby and will be willing to buy it. As for the negative side, small children would be influenced and think that driving cars is fun and would want to steal their parents cars to do so.

    ~Shaun Foo~ (37)

    ReplyDelete
  26. 1) Video Recorder- to record the scenes
    Sound Recorder- to record all the sounds they used
    Computer and Photoshop- to edit the video like as if the baby had driven the car.

    2)Cute Babies
    Bright colours
    Nice backgrounds

    3)This commercial is trying to promote the car and they used babies so that people will be attracted and would buy the car.

    4)It is intended for drivers that are easily attracted by babies and drivers whom are attracted by the looks of the car.

    5)This commercial is trying to tell us that this car is very easy to drive that even babies can pull it off easily.The danger is, when a toddler or young children sees this commercial, they would get influenced and may also try to drive a car, and that will endanger their lives.

    -Sherman Lim

    ReplyDelete
  27. 1)they used a video camera and photoshop method
    2)they used the green screen effect to make the different background
    3)they are trying to promote the car.they are trying to tell that the car is easy to drive
    4)it is intended for family people
    5)this is a very dangerous commercial as it can make toddler think that they can drive the car

    ReplyDelete
  28. Ryan Chin 23

    1)Sound recorder or computer for audio
    Computer for photo-shopping and/or editing
    Video camera-shooting of scenes

    2)nice background , scenes

    3)the company is trying to sell their car that is so easy and comfortable to drive even a toddler can drive it

    4)It is for drivers as we know that toddlers do not drive

    5)the toddlers might try to drive the car when the engine is on and their parents are not around

    ReplyDelete
  29. 1)Video camera-to record the scenes
    Computer-to edit the video
    Software-to edit the video
    2)They had used the green screen technique to change the background of the scenes
    3)They are trying to say that the car is easy to drive as even a toddler could also drive it
    4)Drivers(adults)
    5)It is quite effective as they uses the toddlers to attract our attention by letting us know that the car is attractive
    Glenmond Lee Wei(31)

    ReplyDelete
  30. This comment has been removed by the author.

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  31. 1(Sound recorder, video recorder, equipment for video editing, lighting, computer, memory storage… (Fancy equipments.)
    2) 3)Beautiful environment to show it is beautiful driving the car, you should feel at ease and peaceful. Young toddlers to show that it is meant for young people and driving it is easy. The music that they use seems as if the toddler is succeeding and is so cool like a cool spy. When he picks up girl toddler, they are trying to say that when you drive, girls will fall for you and want to go out with you and drive with you, the toddler being a ladies man!!!
    3) It is to advertise the car, tell people only of its pros and try to convince people into selling it.
    4)I feel it is targeting younger purchases, but not as young as the toddler in the car suggests. It probably gives a vibe that it is for younger generations, it is fresh and cool??? I also feel it is targeted for males. It is like projected at their interests, more males drive and it is a male toddler that is driving and picks up the girl toddler, as there is a meaning to it.
    5) There is probably in fact a controversy going on.
    I think it might be bad influence on children even though you might not realize it as children will start to think is okay to hitch rides from strangers.
    But looking from another prospective, Is it alright to say that having advertisements promotes the bad idea of consumerism which promotes credit card debts? Then probably advertising firms will go out of business since they do not respond in the correct manner. Those people complaining are making such accusations, being oblivious to other advertising faults. If that’s what the people of today feel, I should exclude myself from society.
    But nevertheless, we should not ignore the fact that being the young age that those toddlers are; it might not occur to them that they are not in the least bit eligible for driving. It’s a risk and a possibility for danger.

    hoy may(3) 1~1

    ReplyDelete
  32. for part (3), it is buying not selling. sry
    hoy may(3)

    ReplyDelete
  33. 1) Camera , computer editing , sound recorder

    2)Adorable Babies , unrealistic and attention-seeking actions . Contrasting and light colours

    3)To sell their new generated vehicle , HYUNDAI and show that it is so popular that even babies could drive it.

    4)Meant for people who are interested in stylish and efficient , easy-to-drive cars .

    5)It is not very effective as everything shown in the video is not realistic . Babies can't drive a car or even surf . The worse thing is that babies would imitate this video . But in overall this video is unique and will receive much attention.



    Rachel Chan , 2

    ReplyDelete
  34. 1) Computer for editing , video recorder and sound recorder for the narrations .

    2) They use babies to make unbelievable n impossible moves to attract the audience's attention like the baby boy whom climb out of bed.They also use attractive colours to make something different from the rest like the white colour use for the HYUNDAI car .

    3)It is to promote Hyundai's new generation car

    4)It is meant for people who loves to go for adventures as they featured that the HYUNDAI new generation car can be used to travel to the beach for surfing .

    5) Babies or toddlers might get the wrong idea that they can drive cars at a young age and they even might think that they could surf at the sea without parental guidance . They might also have thoughts of having or making a boy-girl relationship



    DONE BY NUR RAZLYNN . 12

    ReplyDelete
  35. 1) computer , video and sound recorder to tape down the process and the narrator's speech .
    2)the music and bright colurs in the background .
    3)the purpose of this video is to promote the new hyundai car .
    4)it is intended for married couples who already have children as the car is quite spacious .
    5)little children might think that they are too , allowed to drive at such a young age like their parents and surf without any parental guidance . they might also think of having boy-girl relationship .

    lim zoe (9)

    ReplyDelete
  36. Q1.Sound recorder-audio, video camera, computers, softwares for video editing

    2)the music of the advertisement,attractive colours,bright backgroung colours

    3)It is to promote Hyundai's new generation car

    4)it is intended for newly_wed couples who already have children as this car is quite big and easy ro drive

    5)little children might watch this advertisement and think that they are too allowed to drive their parent's car at such a young age
    .

    ReplyDelete
  37. Hong Long

    Q1.Sound recorder-audio, video camera, computers, softwares for video editing

    2)the song and instrument of the advertisement,attractive colours,bright background colours

    3)It is to promote Hyundai's new generation car

    4)it is just married couples who just have babies or the young people who like to keep up with fashion

    5)little toddlers who have watch this advertise ment might think that they are allowed to drive their parent car

    ReplyDelete
  38. Q1) Sound recorders, computer editing software and studio cameras.

    Q2) The song restless wind, the car's white colour, brightly coloured backgrounds, the little toddlers in the big car.

    Q3) They are trying to say that the car is spacious and easy to drive.Also the only other car is black, contrasting that car's seriousness with the driver hyndai's white car's adventurousness.Also they are trying to market the car's drivabillity.

    Q4) I feel that the car is meant for people that have just got their driver's licence or for those who are adventurous.

    Q5) While I fell that toddlers are too young to understand commercials, children can.So they might think that if a toddler can do it so can they.

    ReplyDelete